Rillo is a bespoke design and operations studio based in London with an expanding presence in the UAE.

The identity is built on a multilingual system featuring custom English and Arabic logotypes and a primary mark derived from the “R” monogram.

The concept of “shine” is integrated into the symbol, reflecting the brand’s approach of helping businesses stand out with quiet confidence.

I also developed both English and Arabic logotypes to ensure the identity works seamlessly across markets. The visual identity, including colours, patterns, and other touchpoints, was designed based on the same strategic foundation.

The repeated “R” symbol reflects resonance, continuity, and transformation, linking the brand’s identity to chemical processes.


It gives the logo a pattern-like structure evoking rhythm, echo, and energy without needing a separate logo mark


For the 30th anniversary event of the holding company, I organized a large-scale event attended by partner companies and their customers. I developed the complete visual identity for MOKARRAR, using its core design elements primarily the «RR» logo and main color palette to ensure strong brand consistency.

This project involved the visual identity design for the Financial Intelligence Center of Iran, developed at Nahaki Studio where I worked as senior graphic designer on the project.

The identity draws inspiration from Iran’s historical visual culture, including references to Sassani stone textures and ancient coin forms.

The system includes logo design, pattern development, colour palette, and a comprehensive brand book.

The patterns are derived from the geometry of the logo and are designed in various versions to meet the brand’s needs. 

Kiss Ready is an international oral care brand focused on mouthwash products.

The identity combines the form of a droplet with a radiant visual effect to express freshness and cleanliness.

The colour system symbolises connection and interaction, referencing the emotional and sensory experience associated with the brand.