MA Critical Report
Editorial Design · Research Publication · 2026
2026
I designed the report as a complete editorial publication, developing the visual direction, grid system, typography, hierarchy, image treatment and page sequencing to organise complex research into a clear and engaging reading experience.
The design balances academic content with a strong visual rhythm, using shifts in scale, layout and colour to distinguish different types of information while maintaining consistency throughout the publication.
Bureau of Spatial Inquiry
Visual Identity, Logo Design, Art Direction
London
2026
The visual identity draws from architectural plans, technical drawings and spatial systems. The BSI letterforms are constructed as a connected structure, using boundaries, intersections and negative space to create a mark that feels both institutional and experimental.
Designed as more than a standalone logo, the system can expand through lines, structures and three-dimensional forms across print, digital and spatial applications—reflecting BSI’s position between architecture, research and speculative storytelling.
Uptex AI
Brand Identity, Logo Design, Visual Direction
London
2026
I developed the brand identity from the ground up, translating the platform’s core idea of multiple perspectives coming together into a distinctive visual system. The logo is built around four forms converging towards a shared centre, representing different AI models, perspectives and outputs coming together to create greater clarity.
The identity was then extended into a digital-first colour system, combining deep teal with bright mint accents to create a visual language that feels intelligent, contemporary and rooted in AI and technology. The palette was designed specifically with product use in mind, balancing strong brand recognition with clarity and accessibility across both light and dark interfaces.
Beyond the logo, I developed the identity as a flexible system across web, app and UI touchpoints, exploring how typography, colour, interaction states and interface elements could work together to create a consistent brand experience.
LCC Postgraduate Show 2026
Exhibition Visual Identity Design
Postgraduate Show
Purna Srivastava
London
2026
As the identity extends across different touchpoints, the graphic language becomes more expressive in external communications while remaining intentionally minimal within the exhibition itself. This balance allows the identity to guide visitors and unify the experience without competing with the visually rich and diverse student work on display.
The system was implemented across posters, exhibition graphics, wayfinding, window vinyls, social media assets, motion graphics, printed leaflets, and digital communications, creating a cohesive identity throughout the postgraduate show.
SM & Society
Logo Design
Conference Identity Design
2026
Scotland
Rather than replacing the conference's established identity, the project focused on evolving it. The original colour palette was preserved to respect more than a decade of visual heritage, while a clearer colour hierarchy was introduced to give each conference edition its own primary colour without losing recognition. Inspired by digital communication and social media, I developed a modular pixel-based graphic language that could expand across digital and printed applications. Combined with a flexible layout system and refined typography, the identity became a scalable visual system rather than simply a logo redesign.
The final identity was implemented across the conference, including signage, banners, printed materials, badges, presentation templates, social media assets, and digital communications, creating a consistent visual experience throughout the event.
RILLO
Multilingual Logo Design
Brand Identity System
2026
London
Rillo is a bespoke design and operations studio based in London with an expanding presence in the UAE.
The identity is built on a multilingual system featuring custom English and Arabic logotypes and a primary mark derived from the “R” monogram.
The concept of “shine” is integrated into the symbol, reflecting the brand’s approach of helping businesses stand out with quiet confidence.
I also developed both English and Arabic logotypes to ensure the identity works seamlessly across markets. The visual identity, including colours, patterns, and other touchpoints, was designed based on the same strategic foundation.
The identity is built on a multilingual system featuring custom English and Arabic logotypes and a primary mark derived from the “R” monogram.
The concept of “shine” is integrated into the symbol, reflecting the brand’s approach of helping businesses stand out with quiet confidence.
I also developed both English and Arabic logotypes to ensure the identity works seamlessly across markets. The visual identity, including colours, patterns, and other touchpoints, was designed based on the same strategic foundation.
MOKARRAR
Visual Identity System
Exhibition Identity Design
2025
Iran
The repeated “R” symbol reflects resonance, continuity, and transformation, linking the brand’s identity to chemical processes.
It gives the logo a pattern-like structure evoking rhythm, echo, and energy without needing a separate logo mark
For the 30th anniversary event of the holding company, I organized a large-scale event attended by partner companies and their customers. I developed the complete visual identity for MOKARRAR, using its core design elements primarily the «RR» logo and main color palette to ensure strong brand consistency.
IRAN FIC
Logo Design & Visual Identity System
Brand Book
Touchpoints
Collaborative project with Nahaki Team
2025
Iran
This project involved the visual identity design for the Financial Intelligence Centre of Iran, developed at Nahaki Studio, where I worked as a senior graphic designer on the project.
The identity draws inspiration from Iran’s historical visual culture, including references to Sassani stone textures and ancient coin forms.
The system includes logo design, pattern development, colour palette, and a comprehensive brand book.
The patterns are derived from the geometry of the logo and are designed in various versions to meet the brand’s needs.
The identity draws inspiration from Iran’s historical visual culture, including references to Sassani stone textures and ancient coin forms.
The system includes logo design, pattern development, colour palette, and a comprehensive brand book.
The patterns are derived from the geometry of the logo and are designed in various versions to meet the brand’s needs.
Kiss Ready
Logo & Visual Identity Design
Packaging
2024
Canada
Kiss Ready is an international oral care brand focused on mouthwash products.
The identity combines the form of a droplet with a radiant visual effect to express freshness and cleanliness.
The colour system symbolises connection and interaction, referencing the emotional and sensory experience associated with the brand.
The identity combines the form of a droplet with a radiant visual effect to express freshness and cleanliness.
The colour system symbolises connection and interaction, referencing the emotional and sensory experience associated with the brand.